BlueEQ Privacy Policy

Commitment to Your Privacy

BlueEQ is dedicated to safeguarding the privacy of our website visitors and business associates. While we do collect various types of information as part of our standard operations, our websites are designed to allow anonymous browsing, giving visitors the choice to interact without revealing personal information.

Visitor Choices for Privacy

To protect your privacy while visiting our website, you may:

  • Turn off cookies in your browser settings.
  • Opt not to submit information through web forms on our site.
  • Refrain from making purchases in our online store, if available.
  • Choose not to participate in certain website programs
  • Avoid completing surveys on our website.

Data Collection: Types and Usage

  • Cookies and Web Beacons: We utilize session cookies, Java scripting, and “spotlight images” or “web beacons” (1-by-1 pixel or clear GIFs) to track website navigation and email interactions. These tools do not collect personal information but aggregate data to analyze user behavior for
    site improvement. Our online store employs cookies for order processing. You have the option to refuse cookies via your browser settings.
  • Third-Party Cookies: We employ third-party services like Google Analytics and others for monitoring website traffic and understanding visitor behavior.

Information We Collect

Your visit to our website can involve various activities, classified for privacy purposes as browsing, form submissions, purchases, and survey completions. Each activity involves the collection and storage of different data types:

  • Browsing: We gather aggregate, non-personal data about your computer and visited pages for site improvement.
  • Form Submissions: Forms on our site require personal contact information. Filling out a form implies agreement with our privacy policy and acknowledgment of non-applicability of EU GDPR for U.S.-based operations.
  • Purchasing: Our online store and event registrations necessitate account creation, collecting information to facilitate orders and future transactions.
  • Survey Participation: Survey responses help us enhance various business aspects. Participation is voluntary through opt-in marketing or available surveys on our website.

Usage and Sharing of Information

The personal data you provide can be used for various purposes, including processing payments and orders, fulfilling contractual obligations, seeking feedback, notifying you about service changes, and sending communications of interest. We adhere to global policies for personal information protection and may share your data with our subsidiaries and selected partners under strict privacy guidelines. In certain legal circumstances, your data may be disclosed to government agencies.

International Data Transfers

We transfer personal information between our subsidiaries and to third parties globally, complying with data transfer regulations and ensuring protection through contractual clauses.

Information Security and Retention

Your personal data is safeguarded through physical, administrative, and technical measures. We retain personal information only as long as necessary for its intended purposes, including compliance with legal obligations.

Your Rights and Contact Information

You have the right to access, update, or correct your personal information and object to direct marketing. Additional rights apply under the EU GDPR. For inquiries or complaints, contact us at [email protected].

Children's Privacy

We do not knowingly collect personal information from children under 13 and will delete such data if discovered.

Security Measures

We employ measures to protect your personal information but cannot guarantee complete security against unauthorized access. Use of our website implies acceptance of this risk.

External Links

Our website contains links to other sites, but we are not responsible for their privacy practices.

Legal Disclosure of Information

We may disclose customer information when legally required or in response to law enforcement inquiries.

Terms of Service

The website’s content is our copyrighted material and provided “as is,” without warranties. We are not liable for any damages related to website use. Neither we, nor any of our affiliated companies, directors, officers, employees, partners or owners shall be liable for any loss or damage whatsoever related to the use of this website. Any claim or cause of action arising out of, or related to, the use of the website shall be governed by the laws of the State of Utah regardless of where the website was accessed or the country of origin of the claimant.

California Privacy Rights

Under the CCPA, California residents are provided specific rights regarding personal information collection, use, and sharing. Please contact us for any additional information.

Policy Updates

We reserve the right to modify this privacy policy at any time.